Dutch genious – meet Droog Design

What’s the point in producing yet-another-chair and launch it to the market? That is the question that you get a lot when studying industrial design.

In a world where furniture has already been made in all shapes, colors and materials possible… how could you bring some innovation?

That’s why I love the work from this Dutch collective. Most of their products have a very strong concept behind. Others are pure statements. All of them are genious. Enjoy!